Communication failure

Communication is in reality much more than we can think of. Communication is all about sending, receiving, conceiving and interpreting messages between two persons or a group of persons. If there is a failure in this chain of communication, it is called ineffective communication. Communication failure is the main reason for friction in not only organizations but also our day-to-day life.

In a business environment, there are mainly three major types of failure in communication. The first major type is called allocate failure wherein the organization does not gather enough information about the market or in many cases information does not reach the right place. As such the organization does not allocate any resource for shifting demands. If demand rises, the firm suffers from allocation failure which is a result of communication failure.

Executive failure is another type of communication failure in an organization. There needs to be constant communication in an organization to trigger specific actions or events. In case executives are late in communicating or there is no communication, it constitutes an executive failure. This may result in losing the focus of the organization besides loosing co-ordination between different departments. This leads in clients complaining about late delivery of products.

The final type of communication failure is human failure. This happens when the relationship between different individuals or departments in an organization sours or there is lack of effective communication. It may also happen due to ego clashes between individuals. This results in alienated staff, general frustration and increasing absenteeism, which effects creativity. Thus effective communication is a very important prerequisite so that there is no communication failure.