Cultural approach to communication

Different people have different styles of communicating which is influenced by the culture and the surroundings in which he lives. For example, a person living in an aristocratic surrounding would have a refined approach while communicating whereas a person living in the countryside would have a different approach. Moreover, communication is also influenced by family background in which a person lives.

In the business field each corporate house has its own culture and own style of communicating. It means that in an organization there is a common approach to a particular goal, which is shared, between employees. The environment surrounding each organization depends on the image and character of the organization. Each employee learns the culture of the organization by using stories, which the corporation wants to share. Three kinds of stories are usually circulated within an organization- corporate story, information that the management wants to convey, personal stories, which defines individual employees and collegial stories that are stories told by employees to each other.

Depending on the culture from which an individual comes, he chooses whether he wants to be included in a certain group both personally and professionally. This choice depends on the way the person interprets his surroundings. For example, the management does not set rules, but they set up guidelines. Now it depends on the individuals to interpret them and make a sense of it, which will vary according to the culture in which a person has grown up.

Thus, culture plays a very necessary part in developing the personality of a person and the way he communicates.